Keep lips hydrated all day long, Has subtle shimmer that enhances your pout, Lightweight gel lipstick gives lips intense color and ultimate shine, The Color Rich Lipstick lasts for hours without any feathering., Long Lasting/Color-changing/Bright/Moisturize, Color your lips with the Balm Color Rich Lipstick which has a creamy and rich formula., Color your lips with the Balm Color Rich Lipstick which has a creamy and rich formula.