IT’s Problem Solving! With insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products! IT’s Skin Loving! Every IT Cosmetics formula—whether it’s makeup or skincare—is made with skin-loving ingredients that nourish all skin types. IT’s Confidence Building! IT Cosmetics exists to empower YOU to feel your most confident. Our mission is to make the world more beautiful through our products, our actions, and our belief that everyone is beautiful and deserves to feel their most beautiful. IT’s Developed with Plastic Surgeons & Dermatologists Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas. IT’s Our Story! Founder, Jamie Kern Lima, couldn’t find products that addressed her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born! IT Gives Back! Since 2011, IT Cosmetics has donated more than 40 million dollars in product to the Look Good Feel Better program.